Knowing who to spend Money on

The 80/20 rule is an uncanny predictor of so many organizational trends. Almost without fail, you will find that 80% of your revenue comes from 20% of your customers. However, when most organizations prepare to spend massive Sales and Marketing budgets on their market outreach, they rarely ever exploit efficient methods of growth and retention. Rather they focus on gut feel instinct planning and rearview reporting to guide their decisions. This usually results in a lost opportunity to convert loyal customers or reach out to your most probable up-sales. There’s only so much money to spend chasing ghosts, so don’t.

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