Big Data was a scam. Those are strong words, perhaps too strong, but Big Data lured a lot of business stakeholders into a "pixie dust" belief system about the data-to-information process. The message went something like this... "If you have all your data in one place you'll have all the information you need." This was sold as if the refinement of data into information was a nonissue. But the refinement of data into Information is THE issue. The part that is often ignored is the Informational part of the equation.

Data engineers not knowing what is informational is like a chef not knowing what dish the patron wants to eat. They may have all the raw ingredients but the person eating needs to ... subscribe to read more

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