The Critical Identity

The Identity Resolution problem has been around as long as we’ve been keeping databases of records. The issue has always been: how do we identify that this record is the same as another if we do not have a “key” to match them on? Many use cases that exist are directly helped by the solution described in this white paper. We will focus on just two. Fraud prevention and the emergence of the California Consumer Privacy Act (CCPA) along with the General Data Protection Regulation (GDPR) are driving organizations to refocus on their customer identity across their various application systems. Fraud detection requires analysis on the activities being performed in ... subscribe to read more

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