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Intricity intro Truelty thumbnail

Celebrating the debut of Truelty at Snowflake Summit 2022

The foundation of Truelty has been used by the Intricity team for years. We are excited to announce the productized version, Truelty, with native Identity Resolution processed directly on Snowflake.

Your Data • Your Customer • Your Snowflake

Discover your unique customer records
Leverage the data consolidation work you’ve already done
Keep the data in Snowflake, where it belongs

Learn more at

Rich Hathaway


As Enterprise Data Solutions Architect at Intricity, Rich has deployed Snowflake in several dozen Fortune 500 accounts and designs and delivers orchestration, modeling, security and strategy to enable elastic cloud data warehousing.

Jared Round BW


Jared acts as our Vice President of Emerging Technologies and is the host of our Snowflake ProTalk webinar series. Listed as one of the “Top Marketing Operations Leaders You Should Know” and is the author and creator of our Intricity101 video series.

Arkady circle


As Executive VP and Co-Founder of Intricity, Arkady has over 30 years of experience in engineering, architecting, developing and deploying the most intricate enterprise business solutions in America and Europe.