The BI Problem

Let me start by telling you a lie.

If you buy the market leading Business Intelligence tool, you’ll be able to analyze all your data. Everybody will be able to get the data they need, when they need it. When you look at a customer it will show a 360° view of your customer, and you’ll be able to drill down to see detailed reports and dashboards. You don’t have to take my word for it, you can see it happening right in front of you in a demo. Just send a sample of your data, or they’ll use their databases to show it to you.

Why is this a lie? All of those claims certainly could be demonstrated at customer sites. So where’s the lie? Well let me rephrase the pitch, but ... subscribe to read more

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