I’m writing this whitepaper in the middle of the Coronavirus lockdown. Like many of you, I’ve made several attempts to buy toilet paper to no avail. Meanwhile, my friends have posted pictures of people forming a line (at 7:30 AM) wrapping around our local big-box retailer to get their hands on some. Who would have thought a humble roll of toilet paper would hold the public's attention like this...

With this situation in the background, I was listening in on a call with one of our Data Architects. The client was describing the frustration they had gathering requirements from their end users. Every time the question was asked, “What data do you need?”, the immediate answer was, “Give me ... subscribe to read more

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