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New White Paper: Identity Resolution Powered by Snowflake

The Identity Resolution problem has been around as long as we’ve been keeping databases of records. The issue has always been: how do we identify that this record is the same as another if we do not have a “key” to match them on? Intricity has come across several case studies needing this kind of resolution. This is especially surfacing because of the CCPA and GDPR laws that require compliance in critical actions like "unsubscribes". When contacts unsubscribe, the organization has to identify all the records containing that contact no matter where that application record might be.  The problem is that organizations don't have a way of automatically identifying contacts that are duplicates.  Additionally, databases have customer records spread all over the organization. The awareness of these decentralized records occurs when the data lands in the Data Lake.  There are very expensive solutions (like Master Data Managment) out there to holistically attempt to solve this problem. However, they represent such an expensive and high touch solution to the problem that they are immediately unrealistic for adoption.  The Intricity solution delivers a much simpler process which can establish the link between records through a Machine Learning based process. Once the ML has been trained, the Identity Resolution solution establishes a unique key for duplicate records, enabling uniqueness to be identified.  Many use cases that exist are directly helped by the solution described in this white paper. We will focus on just two.  In this technology brief we identify the core tenants of Identity resolution and how to deploy it using Snowflake's best of breed data processing engine. Intricity can help you establish this solution within your organization, starting with a strategy to centralize all the records in a Stream, Landing Zone, and ultimately the Data Lake.
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Mass Kafka to Snowflake Case Study

The Client is a global real-time information discovery company and also a source of breaking news alerts. These alerts are used by a wide variety of companies and government entities interested in being alerted by breaking news. The Client has built their own complex event processing capabilities that monitor the latest event data, bubbling up
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What Data Science Isn’t

Remember the Ginsu 2000 commercials in the ‘90s? By the end of the commercial you were convinced that you couldn’t live without such a powerful cutting utensil. “But wait there’s more…!”
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Case Study: Full Blown Data Warehouse Using Snowflake Streams & Tasks

As one of the world’s top cruise lines, the Client is a household name. Their world class ships sail around the world and service multiple market segments from exclusive luxury cruising brands to large scale ships offering entertainment options. CHALLENGE The cruise industry faces a difficult set of unique challenges due to the remote nature
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Case Study: 1010DATA Conversion to Snowflake

The Client measures how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution and velocity. The market research company collects point-of-sale data, tracking retailers, distributors and foodservice operators, measuring what’s selling at over 1,200 retailers, across over 300,000 stores. The Customer also interviews over 12 million consumers annually and tracks millions of their receipts—following the same consumers over time—to understand shifting tastes and trends.The Client helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. The Client tracks spending and has dedicated advisers and analysts in more than 20 industries: apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, video games and watches/jewelry.
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Snowflake Summit World Tour Session New York

Arkady is going to be conducting a hands on session of Snowflake, and Intricity will be set up with an exhibitor's table. Event Date: 1 October, 2019 | New York City Don't miss this opportunity it will be a great hands-on session. Save your seat here: https://www.snowflake.com/summit-world-tour/nyc/?utm_source=intricity&utm_medium=referral&utm_campaign=summit-world-tour-nyc-intricity-invitations
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