The eCommerce vendor is a pioneer in the beauty subscription service delivering 4 to 5 full- size products valued at over $100 for just $21 a month to its consumers. They provide brands with an all inclusive 360 digital marketing campaign across multiple platforms, including access to a pool of high profile influencers, putting products directly into the hands of prestige beauty consumers at no cost.
INTRICITY is a team of specialized Data Management, Data Warehousing, and Business Intelligence experts. The team members at INTRICITY have been handpicked over the course of 20 years, and represent the top talent globally in Data-oriented disciplines.
Challenge and Wins
Due to the eCommerce vendor’s market execution, they were growing between 10-20% per month and onboarding new enterprise-scale systems would help them keep pace. Data acquisition between these systems acted as strategic processes for tracking customer activities. However, they acted independently of each other. Thus, accurately visualizing and understanding customer activities required the eCommerce vendor to conform the data across these various applications manually. This created tons of bottlenecks for understanding what was actually happening in their organization. To compound the problem the eCommerce vendor was acquiring Magento as their e-commerce platform which was going to expand the complexity of their solution.
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