CLIENT measures how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, and velocity. The market research company collects point-of-sale data, tracking retailers, distributors, and foodservice operators, measuring what’s selling at 1,250 retailers, across 300,000 stores. CLIENT also interviews 12 million consumers annually and tracks millions of their receipts—following the same consumers over time—to understand shifting tastes and trends.
CLIENT helps retailers, manufacturers, financial analysts, and the public sector measure performance predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. CLIENT tracks spending and has dedicated advisers and analysts in more than 20 industries: apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, video games, and watches/jewelry.
INTRICITY is a team of specialized Data Management, Data Warehousing, and Business Intelligence experts. The team members at INTRICITY have been handpicked over the course of 20 years, and represent the top talent globally in Data-oriented disciplines.
Challenge and Wins
CLIENT adopted a Hadoop ecosystem to process their records, and while innovative at the time, it required a giant spend in labor and technical debt to maintain. Even fundamental things like partitioning were completely manual procedures requiring hours of hands-on work.
Intricity conducted a review of CLIENT’s complex data assembly & merging for CPG data syndication. This data came from multiple data sets which included consumer purchasing events and products being purchased. Intricity assisted CLIENT in setting up the ingestion of data from HDFS PSV files straight into the Azure Blob Store and copying into Snowflake. Additionally, Intricity set up the process to deal with updates and changes to the data which was being onboarded. The merging also required products to be appropriately classified so they could be measured and Intricity assisted CLIENT in bringing this logic into Snowflake. However, to do this, Intricity needed a method of executing the strings of logic procedurally. Intricity requested early preview access to Snowflake’s Stored Procedures. With Snowflake’s Stored Procedures, Intricity was able to organize the data and distill it down in a form that is ready to syndicate to their customers. Additionally, once this merging and classification were done, PSV files were generated to initiate legacy processes to support their existing landscape.
Read the full Case Study here: https://view.attach.io/BkZC1NC~r